Collection: b, halfmoon yoga

our roots

Halfmoon was born in British Columbia, Canada in 1989, with the intention of providing quality yoga props to a growing community. What began as an idea sparked by a river-side yoga practice in India, became the foundation of something much deeper.

B Yoga was born in Ontario, Canada in 2014, with a paralleled inspiration to bring simple, enduring yoga staples to the yoga community. What began as a grippy cushioned carpet liner in a manufacturing warehouse, sparked the inspiration for the very first b, mat.

In 2018, these two brands came together as sisters deeply rooted in shared values and a vision to elevate and support a lifelong practice.

Now we join them as one, so we can make a greater impact, together — an eventuality that seemed ever-present and today becomes our reality.

about mindful

Mindful Collective.

We are expert makers and curators supporting you and your end customers in ‘living your yoga’. A group of impassioned individuals offering yoga, meditation and wellness inspired products to the world. 

We represent two sister brands, B Yoga & Halfmoon, rooted in shared values of respect, integrity, inclusivity, quality and creativity.

Our unwavering vision is to inspire people everywhere to live their best and most balanced lives.

Live your yoga.